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Pet insurance premiums: what's been happening to prices

This news update explains pet insurance premium changes and what it means for UK pet owners trying to understand pet insurance, vet costs or animal welfare issues.

4 min read

May 2026

Thoughtful cat beside a laptop at home

This news update explains pet insurance premium changes and what it means for UK pet owners trying to understand pet insurance, vet costs or animal welfare issues.

Pet insurance premiums have had a volatile couple of years. Prices rose sharply, then fell back briefly, then rose again. If you've noticed your renewal quote has gone up, or you've been shopping around and found prices higher than expected, here's what's been going on.

The sharp rise and brief dip

Premiums climbed significantly through 2023 and into 2024, driven largely by rising veterinary costs and inflation feeding through into claims. Then, in late 2024, something unusual happened: average prices dropped by around 3.6%, the sharpest fall since 2022, as competition between insurers briefly intensified.

That relief didn't last long. By early 2025, premiums had resumed rising and by mid-2025 were sitting more than 5% higher than they had been in early 2024. The temporary dip reflected a period of competitive pricing by insurers rather than any underlying change in costs.

What's driving prices up

The core driver is veterinary inflation. When vet fees go up, claims cost more, and insurers adjust their pricing accordingly. Vet costs in the UK have risen by around 60% over the past eight years, and that trend has continued into 2026.

On top of that, more pet owners are claiming for long-term and chronic conditions, which tend to generate higher and more sustained claims costs than one-off treatments. Insurers have become more cautious in their pricing as a result, particularly for policy types where claims costs are less predictable.

"By early 2025, premiums had resumed rising and were sitting more than 5% higher than they had been in early 2024."

Who's been most affected

Owners of older pets tend to feel premium increases most acutely, as age is one of the primary factors driving policy cost. Flat-faced breeds and certain larger breeds have also seen steeper increases, reflecting higher claims rates for those animals.

Around 12% of pet owners are estimated to have cancelled or not renewed their policies due to affordability concerns. For those who have kept their cover, shopping around carefully at renewal remains worthwhile, as pricing varies considerably between providers even for similar levels of cover.

What to look out for at renewal

Premiums are not the only thing that can change at renewal. Policy terms can change, conditions your pet has been treated for during the year may be excluded going forward, and cover limits can shift. It's a policy detail to read the renewal documents properly rather than letting the policy roll over automatically without checking what you're actually signing up for.


This article is for general information only and does not constitute advice of any kind.

Not sure where to start?

The basic guides are a good first step. The jargon buster is there whenever a policy word doesn't make sense.