Methodology

How we research and present information

Our job is to make pet insurance easier to understand, not to make every policy sound the same.

Honest Pet Insurance researches policy topics, breed health themes, public insurer information, reader reviews and market data to create plain-English guides for UK pet owners. We focus on the details that tend to affect real decisions: cover limits, exclusions, excesses, renewal wording, claim experiences and whether a policy type suits the problem it is meant to solve.

Insurer review pages are compiled from publicly available information and owner feedback where available. Reviews are not a promise that your own experience will be the same, and they are not a recommendation to buy. They are intended to give context alongside the policy documents.

Price information, where shown, is based on fixed example profiles so changes can be compared more fairly over time. Your own quote may be very different because insurers price based on your pet, your postcode and your chosen cover.

The site is independent. We do not sell policies or act as a broker. If we use affiliate links in future, that should never decide what we write or how we explain the trade-offs.